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30 September 09
Grainger Hall photo dropshadow image

I’m a website designer. I talk to lots of small business owners about it.

Most of them have no interest in Ashton Kutcher’s insights, but they Google and email and know their customers do, too.

When it comes to the considerable task of putting together a website that really works for them, however – one that increases business and decreases stress – many are bit lost. Either they’ve had a rocky start and are not entirely happy with their current site, or they just can’t face the notion of even getting started.

It is a big deal. I shouldn’t say that, because I don’t want to scare away clients. But the more I design and develop websites for people, the more I realize that design is about 32.7% of the battle. The rest is content, and that’s up to my client, the business owner.

I want to help my clients, intelligently, pull together their web content in an efficient fashion.

University of Wisconsin Small Business Development Center is helping me help clients. For the next few weeks, I’m participating in its Web Strategy & Marketing Series at Grainger Hall in Madison. As the class progresses, I’ll pass along some of what I learn.

Watch this space for more posts tagged Intelligent Design!

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