Here’s what I took away from my first Web Strategy class at the UWSBDC last Wednesday: use your website to go beyond other marketing materials. Here’s how:
Collect information from prospective leads with a fill-in “Get more info” form. How do you get people to fill out the form? Raffle off an iPod. I would fill out your form for a chance to win an iPod because they have video cameras now. I’m usually not into filling out forms. But an iPod! Just saying.
Create a personal connection with your visitors. Blogging achieves this, don’t you think? You can comment; I’ll email you back. We’re practically BFFs already.
But seriously, the internet gives you the opportunity to be a real person to your customers. You post about the ups and downs, you provide information on your area of expertise. And your customers come to know what a great person you are without the pressure of the sales floor.
Save you and your support staff time with an FAQ page. Do people call you to ask the same questions every day? Implement a Frequently Asked Questions page and cut your daily calls by a few.
Post gratuitous kitten photos. What is it with the internet and cats? I find myself compelled to post this photo a couple times a year. I would never do that in a brochure.
tags:intelligent design
Comments:
Businesses need to understand that people from my generation (Y) will ALWAYS ALWAYS ALWAYS visit your website before stopping by or calling. Every single time. We actually get frustrated if any information about your business is not available online.
—John Oct 5, 08:58 PM
